In 2012 Mitu was chosen to endorse the innovative motorbike “Energica”, the first high-performance entirely electric motor bike designed by CRP in cooperation with Ferrari. For this occasion a video was filmed on Lake Garda. The central idea was to connect two different disciplines that share a green vision of nature and the speed that both can reach without polluting our planet.
This is just one example of how Mitu’s personality can be connected to many different sectors and ideals. His discipline lends itself to extraordinary pictures and videos. Astonishing tricks in scenic landscapes are the perfect scenario for every kind of advertising.
Leader in the national insurance market, Garantia is focused on the development of the life field, offering a fully diversified range of solutions for individuals and companies. In 2010 it was awarded the most reliable Cape Verdean brand, thanks to its particular strategy of product distribution, which makes efficient answers to all clients’ needs. Garantia has sponsored Mitu since 2011 and in 2013 Garantia chose Mitu as its testimonial for its national TV advertising campaign.
Mitu is often called to participate in events for the sector. Besides his world championship commitments and running his schools, he managed to attend The National Championship in Angola as a special guest; the Redbull Cross in Australia as a participant and the Spanish Championship as a special guest.
He is participating in projects not strictly connected to kiting, but to extreme sports in general. This year he has taken part in the filming of the “Nuit de la Glisee” Production, broadcasting some of the most exiting and thrilling sports. The premiere of the film will be at the REX cinema of Paris on December 6th and then in the best cinemas world wide.